Cider is a global direct-to-consumer digital-first fashion brand geared toward Gen Z shoppers, founded in 2020 and operating primarily at shopcider.com and through its mobile apps. Backed by Andreessen Horowitz (a16z), DST Global, and Greenoaks Capital, Cider reached unicorn valuation as a fast-fashion challenger to SHEIN, using a data- and… - View it on GitHub