Blue Kai (BlueKai) was a cloud-based big-data and data management platform (DMP) for audience, marketing, and advertising data, founded in 2008 and backed by Battery Ventures. Oracle acquired BlueKai in 2014 and folded it into Oracle Data Cloud / Oracle Advertising; the bluekai.com domain now 301-redirects to oracle.com (verified 2026-07-18, HTTP… - View it on GitHub